About Co-Founder Adam Werbach

adam werbach Adam Werbach is the co-founder of yerdle.

A lifelong organizer, at age 23 Werbach was elected the youngest-ever President of the Sierra Club, the oldest and largest environmental organization in the United States. At the Sierra Club Werbach helped pass legislation to create Death Valley National Park, the largest national park in the lower 48 states.

He went on to create the media and strategy

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company Act Now, which he sold to the Publicis Groupe in 2007, becoming the Chief Sustainability Officer for Saatchi & Saatchi and helping many of the world’s largest companies create, launch and market new products and initiatives. He was named to the American Advertising Federation’s Hall of Achievement, which he described as, “like Sarah Palin getting an award from the American Grammatical Society.”

Adam was recruited by yerdle co-founder Andy Ruben to engage Walmart’s 2 million employees, an effort that landed him on the cover of Fast Company Magazine with the headline, “He Sold His Soul to Walmart.” He’s not looking forward to explaining that to his three young children.

Werbach’s most recent book, Strategy for Sustainability, was published by Harvard Business School Press and is taught in business schools including Wharton and Stanford.

Twice elected to the International Board of Greenpeace, Werbach is a frequent commentator on sustainable business, serves as the sustainability correspondent for The Atlantic.com and appears on networks including BBC, NPR, and CNN, and shows ranging from the The O’Reilly Factor to Charlie Rose. In

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2011 he was named a young global leader by the World Economic Forum. He tweets at @adamwerbach.

Four things you might not know

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about Adam

He spent ten years creating a feature film on the rise of Indie Rock, entitled This Is Noise Pop! Rolling Stone Magazine called it one of the 7 best music documentaries of 2011. It has only been shown once.

He has seven fingers on his left hand. (Not really.)

He provoked a small constitutional crisis in the city of San Francisco when he was appointed to the city’s public utilities commission by a rebellious supervisor serving as acting mayor while Mayor Willie Brown was out of the country.

His six year old daughter Pearl is raising a praying mantis colony in his living room.