For Black Friday, we’re excited to announce Patagonia is making a strategic investment in Yerdle. We couldn’t ask for a more committed and compelling ally in inspiring people to put goods back into circulation and avoid buying new.
Using their $20 Million & Change investment fund, Patagonia is putting skin in the game to explore new economies that revolve around extending the life of stuff we already own. They believe the potential impacts of scaling a new kind of economy based on maximizing the life of consumer goods is too powerful to ignore. We, of course, agree.
Patagonia’s mission is to build the best product – one of quality and durability that accumulates character and meaning through extended use and repair – and becomes greater than the sum of its threads. It is better than new. This is the essence of what Yerdle is all about. It’s the gist of our Black Friday Swap Events in the 8 Patagonia stores listed below. It’s also a driver behind the #WornWear campaign we are running with Patagonia, which will continue all the way through the Holidays.
Here’s the scoop. Yerdle is launching a Patagonia #WornWear collection on Black Friday featuring thousands of Patagonia items that are ready for their next adventure. Customers can earn Yerdle credits for giving away their own Patagonia items on Yerdle and 100 bonus credits for sharing stories on social media. Please encourage others to take a break from the madness of the Holiday Season by spreading the word about great memories and great gear that’s Better than New.
As Yerdlers know, recycling is great, but the most fun and responsible option is to get those items back into action. By keeping clothing in use just nine extra months, we can reduce related carbon, waste and water footprints by 20-30 percent each, according to the UK-based group WRAP – simply because we’re making and throwing away less. That’s more impact than any changes Patagonia or any other company could make in fiber choice, production practices, laundering or recycling.
Please join us at the Black Friday Parties online or in-store, and help us thank Patagonia for getting behind Yerdle as a strategic investor. This is huge news for us and for all Yerdlers. Thank you all.
On Black Friday (Nov. 28), Patagonia Worn Wear Swap events will be held all-day in the following retail stores:
• Boston (346 Newbury Street) • Cardiff (2185 San Elijo Avenue) • Chicago – Lincoln Park (1800 N. Clybourn Avenue) • Denver (1431 15th Street) • New York City – Bowery (313 Bowery) • Portland (907 NW Irving Street) • San Francisco (770 North Point) • Santa Monica (1344 4th Street)