Hi, I'm Amy, yerdle's resident posting coach and a self-described vintage fashion hound. Today I'm going to share everything I know about successfully posting clothes on yerdle.
Success, in a nutshell, boils down to this:
Great Photos + Complete Information = Lots of yerdle love
I'm going to cover a few ways to increase the chances that a fellow yerdler will want your article of clothing. After all, your goal is to help it find a new home, right?
One way to think about a great post comes from seeing what appeals to you. Browse the yerdle app and reflect on which items really catch your eye, especially clothes. Did it have a great, well-lit photo? Did the title pique your interest you with a brand name, or with your size? I bet so.
I guarantee that you haven't been chasing after that blackish-brown blob on the floor that someone says is a "scarf." When posting your own item, hold yourself to the same standard you use when choosing items for yourself on yerdle.
Since your viewer can’t touch or try-on the garment, its important to include as much detail as possible. This will ensure that whoever will be enjoying that fabulous sweater that “just isn’t right for you” will be perfect for them, and that they will be just as happy with your item as you once were. This also minimizes the number of questions you might get about the item. If you do a good job posting it up front, you'll minimize hassle down the line for everyone.
This is probably the number one key to getting it right. Remember, this is the first thing they’ll see.
A few golden rules:
1. Always post in natural light — it’s crucial, to say the least. If you don’t have adequate natural light indoors, head outside.
Quick tip: The most flattering outdoor lighting times are in the morning (before noon) and just after sunset. The first and last hours of sunlight in the day are called the photography “golden hours”.
2. Keep an eye out for blurriness in any of your pictures. A fuzzy photo can not only be distracting, but also make it extremely hard for a viewer to even make out the item.
Quick tip: Yerdle allows you to preview your photos before you post. Double-check your pictures, and re-take if they're not clear and appealing. You won't have to re-start your post, you can simply erase your pictures and take new ones.
3. Include pictures from all necessary angles.
Quick tip: Remember, the first photo should always be the most full-view and eye-catching shot of your item.
Tops and Dresses
The way your garment drapes and hangs is crucial to the overall look and style of the item when it’s on the body. Without a live model or mannequin, the most accurate way to capture the basic structure and draping of your garment is to photograph it on a hanger.
It can also be helpful to include close-up pictures of the brand label with the size.
Fabric close-ups can serve as a virtual fabric swatch.
Pants and Jeans
Contrary to tops and dresses, the clearest way to depict the fit and style of pants, jeans and shorts,
is to lay them flat.
Including close-ups of the waistline, brand patch, and fit label can be a useful tool for your viewer to get more familiar with the style of the pants.
Your first photo should be a bird’s eye view of the top of your shoes, with all the necessary angles to follow. When photographing shoes, you want to make sure your pictures are detailed enough to show the accurate condition of the shoes.
Including pictures of the shoes along with close ups can be very helpful towards showing the amount of wear, and any cool detailing.
Jewelry and Accessories:
With purses, scarves and hats, you should take your first picture showing the entire item. I recommend coiling scarves for the first picture, rather than trying to take a photo of something that's 4-6ft long! You can follow up with detail shots to show texture.
When displaying jewelry, the best way to show them off is usually by photographing how you would wear them. Most jewelry tends to be too small or detailed to photo on its own, so your skin is usually the best canvas to prevent from it getting lost in the mix.
Naming Your Item
The way you name your item can be the difference between someone taking a closer look, or passing on by. Other than your great pictures, this is the first source of information your viewer will get about your item. When naming, it’s important to get specific while staying concise. The brand, color, fabric, or fit style (particularly with pants and jeans) can be elements to include to make your item stand out in a crowd.
- Is it a “Blouse”? Or a “Chartreuse silk blouse”? - Are they “Blue jeans”? Or “Dark-wash bootcut jeans”? - Is it a “Bronze necklace”? Or an “Aged metal pendant”?
These small details can be an easy way to spark interest and get your viewers to read more about your item. More specifics should be included later — be forewarned, you can risk becoming distracting or overwhelming if you overload your title with too
Here’s where you can get into the real meat about your
item and give your viewer as much information needed for them to determine if this is the right item for them.
A few guidelines:
1. Include the size of your garment. Think about it - would you want to get a pair of pants if you didn't know the size? I don't think so.
If you want to get fancy, measurements are also a helpful tool for your viewers to know how a garment will fit their body. Length, half-bust, and sleeve length measurements are sufficient for tops, where for dresses it can be helpful to also include half-waist and half-hip measurements. For pants and jeans, half-waist, half-hips, and inseam are good fit indicators. For shoes, including the heel height and the width measurements of the soles can also be helpful indicators other than the size.
Quick tip: Measurements are easy to take by taping down basic measuring tape, and laying your garment flat over the tape. For bust, waist, and hips, laying the garment flat and measuring just one side is how you easily get “half-bust”, “half-waist”, and “half-hips”.
2. Check the fabric label and include fabric content and care instructions. Certain fabrics (particularly wools, silks, and linens) can be make-or-break factors as to whether or not someone will be inclined to wear the garment.
Quick tip: It’s common for tops and dresses to have a separate fabric label than the brand label. The side seams are a popular place to find these tags. Pants and jeans will typically include a fabric label inside the waistline.
3. Include any other information that you yourself would want to know before choosing an item. Is it studded? Are there cuffed sleeves? Is it sheer? These are all useful questions to ask yourself when determining whether or not you should include further details.
Whew, that was a lot! Paying attention to taking visually appealing photos and including helpful details will not only help your items get more positive views, but also lets your fellow sharers know that you’re taking the time to ensure that they will end up with an item that they love. These small extra efforts can make a world of a difference when it comes to ensuring happy yerdlers and lots of credits for you. Happy swapping!